I Help Founders Who Don't Want to Just Blend In
So, Who Am I?
I'm Muhammad Umar Farooq, a logo and visual identity designer based in Pakistan. I've been into logos and visual identities for nearly three years.
From a very early age, I used to draw, paint, sketch, copy others, learn, create, and chase the appreciation that came with making something. Over time, that curiosity led me to question what creativity really is. When I discovered logos and visual identities, I was fascinated by how intentional design decisions could communicate so much. I immersed myself in it, and now it's what I do.
What I Believe
There are a lot, and I mean a lot, of brands in this world. Every one of them demands attention. If everyone feels the same, people won't remember you. A brand is all about the feeling and experience it creates. Your brand doesn't need attention. It needs to be what it truly is and reflect that consistently.
Why Work With Me?
As a designer, I believe design shouldn't just focus on looking good. Every design decision has a purpose, and I constantly ask myself, "Does this actually feel like the brand?"
I treat every project as if I were working on my own brand. I create work that I'd genuinely be proud to see out in the world. I care about what I create. I value honesty, building trust, and doing things properly. Sometimes I get stuck simply because I'm chasing an idea that feels original and worth remembering.
Fire The Spark
Before I design anything, I spend a lot of time researching, thinking, and feeding my mind. Then comes the exploration. Most ideas don't work, and some get close. Sometimes I just take a break. I come back with a fresh mind, get into the zone, and that's when my best work happens because that's usually when a spark of an idea hits my mind.
Let's Find the Spark.