Amazice
An artisanal ice cream brand inspired by the Amazon rainforest
Amazice is a French artisanal gelato parlor based in Toulouse, inspired by the unique flavors of the Amazon rainforest. Its mission is simple: to let people experience the rich taste of rainforest fruits through freshly churned gelato, enjoyed with friends and family.
Year
2025
Services
Logo design and Icon set
Industry
Food & Beverage
Duration
3 weeks
This translates to "Exotic flavors, moments of pure indulgence".
The Challenge
Many gelato brands use cursive wordmarks, and they work well for this industry. However, many of them don't feel particularly memorable. The goal was to make Amazice recognizable while showing its connection to the Amazon rainforest.
One of the key requirements in the brief was to include something iconic from the Amazon rainforest. After researching, I found that the toucan is one of the rainforest's most recognizable symbols, so I decided to incorporate it into the logo.
After countless sketches and explorations, I landed on incorporating the toucan into the first letter "A" of the brand name. From there, I created a fully custom hand-drawn wordmark.
Execution was key here. A sloppy result wouldn't have hit the mark. The logo was refined over and over until it felt chunky, friendly, and memorable. The result is a warm, welcoming logo that feels clean and approachable.
The toucan is a well-known species of the Amazon.
It’s instantly recognizable and closely tied to the identity of the region.
To expand the brand's flexibility, I created a collection of custom badges.
These badges allow the brand to communicate consistently across different touchpoints, whether it's packaging, merchandise, signage, or promotional materials.
Alongside the logo, I designed a custom set of icons with purpose in mind. Each icon communicates a specific message and helps consumers understand the brand's way of doing things in a simple and visual way.
Outcome
Amazice now has a strong enough system to build early brand recognition and attract its target audience. The freshness and richness of the Amazon rainforest, which people experience through its products, can now shine through the face of the brand.
The project you're seeing in this case study started as an entry for a design contest that only required a logo. Although I didn't win :|, I enjoyed the brief enough to take it a step further. I put more thought into the logo, expanded the concept, and created an icon set, turning it into a personal passion project.
Note: AI-generated images were used in this case study for presentation purposes only to showcase the brand in realistic settings.